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BOOK

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myznik-egor-EdBWvVH5JaM-unsplash — PR is a cost-effective way to advertise products and services, as well as tell the brand story (Photo by Myznik Egor on Unsplash)

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AVAILABLE NOW!

The digital transformation of media businesses has changed the way public relations (PR) professionals operate. ‘Navigating Disruption: Media Relations in the Digital Age’ offers insights into how PR practitioners have adapted to the new mediascape in Singapore.

The book is a how-to guide for those interested in public relations planning in the ‘earned’ and ‘owned’ media space. It covers topics such as publicity campaign planning, influencer engagement, and crisis communication, among others.

You can get the book from the author or purchase from:

Goguru
Amazon
Kinokuniya

Listen to the CNA938 interview with the author:

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