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Month: July 2021

A Guide To Influencer Engagement: How To Categorise And Target Influencers

July 18, 2021 Bertrand T 0

When Portuguese football star Cristiano Ronaldo declared during a Euro 2020 media conference that he preferred water (agua!) over Coca-Cola, media reports lapped up how […]

A Summary of the Book ‘Navigating Disruption: Media Relations in the Digital Age’: Breakdown by Chapters

July 9, 2021 Bertrand T 0

The book ‘Navigating Disruption: Media Relations in the Digital Age’ comprises 11 chapters exploring the world of broadcast journalism and corporate communications. This video summarises […]

AVAILABLE NOW!

The digital transformation of media businesses has changed the way public relations (PR) professionals operate. ‘Navigating Disruption: Media Relations in the Digital Age’ offers insights into how PR practitioners have adapted to the new mediascape in Singapore.
The book is a how-to guide for those interested in public relations planning in the ‘earned’ and ‘owned’ media space. It covers topics such as publicity campaign planning, influencer engagement, and crisis communication, among others.

You can get the book from the author or purchase from:

  1. Goguru
  2. Amazon
  3. Kinokuniya

Listen to the CNA938 interview with the author:

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