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Articles by Bertrand T

How to assess and respond to potential bad press

March 26, 2021 Bertrand T 1

One tenet of news reports is in reflecting the viewpoints of key opinion leaders (KOLs), organisations, and the man on the street. These voices build […]

A lesson in humour: An analysis of MCCY’s PR response to the ‘Count on me, Singapore’ copyright claim

March 21, 2021 Bertrand T 0

“Count on me, Singapore” is one of those anthems that Singaporeans grew up listening to and singing along every National Day season. So, when videos […]

How to pitch to journalists: A quick guide to how newsrooms operate

March 19, 2021 Bertrand T 0

Newsrooms – and any other editorial desk for that matter – live and breathe stories. They need content to feed their audience. Journalists are typically […]

In celebration of International Women’s Day, here are my picks of five super talented Singaporean female musicians to listen to

March 8, 2021 Bertrand T 0

Since its International Women’s Day, my wife suggested that I survey and write about local lady musicians. And, boy, did I learn very quickly what […]

Glocalizing Disney+’s Singapore launch: JJ Lin’s dramatic rooftop performance, Tampines and other slices of SG

March 4, 2021 Bertrand T 0

The world of Disney classics must have popped into the minds of many Singaporeans last week (24 Feb), when Disney+ launched in the city-state. The […]

Should you sign up for Tiger Brokers? My 5-month review of using the service (Promo code included)

January 24, 2021 Bertrand T 1

Tiger Brokers sparked quite a lot of excitement among retail investors in Singapore when it was first launched here in mid-2020. This is because the […]

Singapore’s biggest live concert since the circuit breaker, Back To Live, rakes in around $22,000 in its two-day event

December 23, 2020 Bertrand T 0

More than 400 attended the concert featuring popular Singapore acts such as Benjamin Kheng, Sezairi and Charlie Lim. Why it matters: The success of ‘Back […]

CNA documentary ‘Beyond the Viral Video’ explores the societal impact of digital virality, starting with TikTok

December 3, 2020 Bertrand T 0

Before it was banned in India, mobile video platform, TikTok, commanded a huge following in the South Asian giant, with some 200 million active users. […]

The “Weaponisation of Communication”: Chatting with digitally savvy MP Baey Yam Keng

November 26, 2020 Bertrand T 0

Bertrand Teo is the author of “Navigating Disruption: Media Relations in the Digital Age”. The book tells the digital transformation story of legacy newsrooms in […]

OPINION: A Biden win is better for Singapore, SEA and other takeaways

November 5, 2020 Bertrand T 0

Every four years, the US election captures the world’s attention; it has all the elements of a great story – the intense competition, opposing forces, […]

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AVAILABLE NOW!

The digital transformation of media businesses has changed the way public relations (PR) professionals operate. ‘Navigating Disruption: Media Relations in the Digital Age’ offers insights into how PR practitioners have adapted to the new mediascape in Singapore.
The book is a how-to guide for those interested in public relations planning in the ‘earned’ and ‘owned’ media space. It covers topics such as publicity campaign planning, influencer engagement, and crisis communication, among others.

You can get the book from the author or purchase from:

  1. Goguru
  2. Amazon
  3. Kinokuniya

Listen to the CNA938 interview with the author:

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