How to assess and respond to potential bad press
One tenet of news reports is in reflecting the viewpoints of key opinion leaders (KOLs), organisations, and the man on the street. These voices build […]
Articles by Bertrand T
A lesson in humour: An analysis of MCCY’s PR response to the ‘Count on me, Singapore’ copyright claim
“Count on me, Singapore” is one of those anthems that Singaporeans grew up listening to and singing along every National Day season. So, when videos […]
How to pitch to journalists: A quick guide to how newsrooms operate
Newsrooms – and any other editorial desk for that matter – live and breathe stories. They need content to feed their audience. Journalists are typically […]
In celebration of International Women’s Day, here are my picks of five super talented Singaporean female musicians to listen to
Since its International Women’s Day, my wife suggested that I survey and write about local lady musicians. And, boy, did I learn very quickly what […]
Glocalizing Disney+’s Singapore launch: JJ Lin’s dramatic rooftop performance, Tampines and other slices of SG
The world of Disney classics must have popped into the minds of many Singaporeans last week (24 Feb), when Disney+ launched in the city-state. The […]
Should you sign up for Tiger Brokers? My 5-month review of using the service (Promo code included)
Tiger Brokers sparked quite a lot of excitement among retail investors in Singapore when it was first launched here in mid-2020. This is because the […]
Singapore’s biggest live concert since the circuit breaker, Back To Live, rakes in around $22,000 in its two-day event
More than 400 attended the concert featuring popular Singapore acts such as Benjamin Kheng, Sezairi and Charlie Lim. Why it matters: The success of ‘Back […]
CNA documentary ‘Beyond the Viral Video’ explores the societal impact of digital virality, starting with TikTok
Before it was banned in India, mobile video platform, TikTok, commanded a huge following in the South Asian giant, with some 200 million active users. […]
The “Weaponisation of Communication”: Chatting with digitally savvy MP Baey Yam Keng
Bertrand Teo is the author of “Navigating Disruption: Media Relations in the Digital Age”. The book tells the digital transformation story of legacy newsrooms in […]
OPINION: A Biden win is better for Singapore, SEA and other takeaways
Every four years, the US election captures the world’s attention; it has all the elements of a great story – the intense competition, opposing forces, […]