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This marriage proposal takes things to new heights, literally

May 1, 2021 Bertrand T 0

Taking a leaf from the K-drama ‘Crash Landing on You’ concept, a Singaporean man rappels from the top of a 65 metre tall hotel, to […]

A live-streamer saves a Singaporean student from being robbed in London

April 20, 2021 Bertrand T 0

The Straits Times reported on 19 April about an attack and attempted robbery on a 21-year-old Singaporean student, Raymond Hing (pictured). The incident took place […]

10 Singapore creative products to catch this April (if you haven’t already)

April 14, 2021 Bertrand T 0

Behold, a curated list of new (some relative) Singapore creative content to watch and enjoy, from TV documentaries to music and books. In my opinion, […]

How to tell stories on social media

April 4, 2021 Bertrand T 1

With the widespread use of smartphones, the major social media players have become household names: Facebook, Instagram, Twitter, YouTube, LinkedIn and TikTok. For many, they […]

Battle of the Robo-Advisors: A Review of Stashaway, digiPortfolio & Syfe 1-year on (Promo codes included)

March 27, 2021 Bertrand T 1

It’s been a year since the Covid-19 global stock market crash that led to lows not seen since the 2008 financial crisis. This fire sale […]

How to assess and respond to potential bad press

March 26, 2021 Bertrand T 1

One tenet of news reports is in reflecting the viewpoints of key opinion leaders (KOLs), organisations, and the man on the street. These voices build […]

A lesson in humour: An analysis of MCCY’s PR response to the ‘Count on me, Singapore’ copyright claim

March 21, 2021 Bertrand T 0

“Count on me, Singapore” is one of those anthems that Singaporeans grew up listening to and singing along every National Day season. So, when videos […]

How to pitch to journalists: A quick guide to how newsrooms operate

March 19, 2021 Bertrand T 0

Newsrooms – and any other editorial desk for that matter – live and breathe stories. They need content to feed their audience. Journalists are typically […]

In celebration of International Women’s Day, here are my picks of five super talented Singaporean female musicians to listen to

March 8, 2021 Bertrand T 0

Since its International Women’s Day, my wife suggested that I survey and write about local lady musicians. And, boy, did I learn very quickly what […]

Glocalizing Disney+’s Singapore launch: JJ Lin’s dramatic rooftop performance, Tampines and other slices of SG

March 4, 2021 Bertrand T 0

The world of Disney classics must have popped into the minds of many Singaporeans last week (24 Feb), when Disney+ launched in the city-state. The […]

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AVAILABLE NOW!

The digital transformation of media businesses has changed the way public relations (PR) professionals operate. ‘Navigating Disruption: Media Relations in the Digital Age’ offers insights into how PR practitioners have adapted to the new mediascape in Singapore.
The book is a how-to guide for those interested in public relations planning in the ‘earned’ and ‘owned’ media space. It covers topics such as publicity campaign planning, influencer engagement, and crisis communication, among others.

You can get the book from the author or purchase from:

  1. Goguru
  2. Amazon
  3. Kinokuniya

Listen to the CNA938 interview with the author:

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