Biden |

OPINION: A Biden win is better for Singapore, SEA and other takeaways

November 5, 2020 Bertrand T 0

Every four years, the US election captures the world’s attention; it has all the elements of a great story – the intense competition, opposing forces, […]

How markets will react to Trump’s Covid-19 diagnosis (including Singaporeans social media reactions)

October 4, 2020 Bertrand T 0

October is traditionally the month that US stock markets surge forward, following the annual September declines. This also meant that I confidently increased investments into […]

The digital transformation of media businesses has changed the way public relations (PR) professionals operate. ‘Navigating Disruption: Media Relations in the Digital Age’ offers insights into how PR practitioners have adapted to the new mediascape in Singapore.

The book is a how-to guide for those interested in public relations planning in the ‘earned’ and ‘owned’ media space. It covers topics such as publicity campaign planning, influencer engagement, and crisis communication, among others.

You can get the book from the author or purchase from:

Goguru
Amazon
Kinokuniya

Listen to the CNA938 interview with the author: