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book publishing

The newly-launched book, Navigating Disruption, tackles topics of minority representation in the media, evolving media consumption habits, and the future of communications

December 19, 2020 vdm 1

Read to the end for book promotion details During the Christmas season of 2008, a racially-aggravated encounter at a US supermarket chain spurred Singaporean author […]

The “Weaponisation of Communication”: Chatting with digitally savvy MP Baey Yam Keng

November 26, 2020 Bertrand T 0

Bertrand Teo is the author of “Navigating Disruption: Media Relations in the Digital Age”. The book tells the digital transformation story of legacy newsrooms in […]

AVAILABLE NOW!

The digital transformation of media businesses has changed the way public relations (PR) professionals operate. ‘Navigating Disruption: Media Relations in the Digital Age’ offers insights into how PR practitioners have adapted to the new mediascape in Singapore.
The book is a how-to guide for those interested in public relations planning in the ‘earned’ and ‘owned’ media space. It covers topics such as publicity campaign planning, influencer engagement, and crisis communication, among others.

You can get the book from the author or purchase from:

  1. Goguru
  2. Amazon
  3. Kinokuniya

Listen to the CNA938 interview with the author:

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