fujian |

Tracing my ancestral roots back to Xiamen and Kinmen

January 22, 2020 Bertrand T 0

The city of Xiamen is China’s hidden treasure; by far the most beautiful city I’ve visited yet in the mainland. Like Kinmen and the other communities in the region of Fujian, it is the ancestral homeland of many Singaporean Chinese.

The digital transformation of media businesses has changed the way public relations (PR) professionals operate. ‘Navigating Disruption: Media Relations in the Digital Age’ offers insights into how PR practitioners have adapted to the new mediascape in Singapore.

The book is a how-to guide for those interested in public relations planning in the ‘earned’ and ‘owned’ media space. It covers topics such as publicity campaign planning, influencer engagement, and crisis communication, among others.

You can get the book from the author or purchase from:

Goguru
Amazon
Kinokuniya

Listen to the CNA938 interview with the author: