sezairi |

Singapore’s biggest live concert since the circuit breaker, Back To Live, rakes in around $22,000 in its two-day event

December 23, 2020 Bertrand T 0

More than 400 attended the concert featuring popular Singapore acts such as Benjamin Kheng, Sezairi and Charlie Lim. Why it matters: The success of ‘Back […]

Editor’s top reads: Singapore’s K-pop links, OMG Tesla, financial gurus’ content marketing

August 18, 2020 Bertrand T 0

Yesterday over dinner, my wife and I watched the latest episode of South Korean variety show, Omniscient Interfering View, and guess what? We heard Sezairi’s […]

The digital transformation of media businesses has changed the way public relations (PR) professionals operate. ‘Navigating Disruption: Media Relations in the Digital Age’ offers insights into how PR practitioners have adapted to the new mediascape in Singapore.

The book is a how-to guide for those interested in public relations planning in the ‘earned’ and ‘owned’ media space. It covers topics such as publicity campaign planning, influencer engagement, and crisis communication, among others.

You can get the book from the author or purchase from:

Goguru
Amazon
Kinokuniya

Listen to the CNA938 interview with the author: