tan wu meng |

Singapore General Election 2020: A quick and dirty guide to the first real social media election

June 21, 2020 Bertrand T 1

A round up of the latest on the Singapore GE2020, from key battlegrounds and faces to watch (Photo by Swapnil Bapat on Unsplash)

The digital transformation of media businesses has changed the way public relations (PR) professionals operate. ‘Navigating Disruption: Media Relations in the Digital Age’ offers insights into how PR practitioners have adapted to the new mediascape in Singapore.

The book is a how-to guide for those interested in public relations planning in the ‘earned’ and ‘owned’ media space. It covers topics such as publicity campaign planning, influencer engagement, and crisis communication, among others.

You can get the book from the author or purchase from:

Goguru
Amazon
Kinokuniya

Listen to the CNA938 interview with the author: