Trend-jacking with Squid Game and PSLE’s Helen & Ivan
I finished the 9-episode Korean survival drama ‘Squid Game’ over the weekend after succumbing to the barrage of Internet memes and Netflix’s awesome marketing. As […]
Insights
A Guide To Influencer Engagement: How To Categorise And Target Influencers
When Portuguese football star Cristiano Ronaldo declared during a Euro 2020 media conference that he preferred water (agua!) over Coca-Cola, media reports lapped up how […]
A Summary of the Book ‘Navigating Disruption: Media Relations in the Digital Age’: Breakdown by Chapters
The book ‘Navigating Disruption: Media Relations in the Digital Age’ comprises 11 chapters exploring the world of broadcast journalism and corporate communications. This video summarises […]
SPH restructures its media business: What does this mean?
Read the update: SPH Restructures Its Media Business: What Does This Mean For Shareholders And Potential Investors? Singapore Press Holdings (SPH) announced this morning (6 May) that […]
10 Singapore creative products to catch this April (if you haven’t already)
Behold, a curated list of new (some relative) Singapore creative content to watch and enjoy, from TV documentaries to music and books. In my opinion, […]
How to tell stories on social media
With the widespread use of smartphones, the major social media players have become household names: Facebook, Instagram, Twitter, YouTube, LinkedIn and TikTok. For many, they […]
Battle of the Robo-Advisors: A Review of Stashaway, digiPortfolio & Syfe 1-year on (Promo codes included)
It’s been a year since the Covid-19 global stock market crash that led to lows not seen since the 2008 financial crisis. This fire sale […]
How to assess and respond to potential bad press
One tenet of news reports is in reflecting the viewpoints of key opinion leaders (KOLs), organisations, and the man on the street. These voices build […]
A lesson in humour: An analysis of MCCY’s PR response to the ‘Count on me, Singapore’ copyright claim
“Count on me, Singapore” is one of those anthems that Singaporeans grew up listening to and singing along every National Day season. So, when videos […]
How to pitch to journalists: A quick guide to how newsrooms operate
Newsrooms – and any other editorial desk for that matter – live and breathe stories. They need content to feed their audience. Journalists are typically […]