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A Summary of the Book ‘Navigating Disruption: Media Relations in the Digital Age’: Breakdown by Chapters

July 9, 2021 Bertrand T 0

The book ‘Navigating Disruption: Media Relations in the Digital Age’ comprises 11 chapters exploring the world of broadcast journalism and corporate communications. This video summarises […]

How to assess and respond to potential bad press

March 26, 2021 Bertrand T 1

One tenet of news reports is in reflecting the viewpoints of key opinion leaders (KOLs), organisations, and the man on the street. These voices build […]

CNN’s Singapore ‘not a country’ blunder is a reminder that we should keep creating stories about this country

October 18, 2020 Bertrand T 1

In an Oct 7 CNN report, the American news outlet published a COVID-19 story that will be remembered by many Singaporeans, because it erroneously stated […]

The Daniel Boey guide to being a published author

September 12, 2019 Bertrand T 0

On Friday, 6 Sep, he laid down his commandments to getting one’s life story published. Here are the 9 golden rules. (Photo credit: Daniel Boey Facebook)

AVAILABLE NOW!

The digital transformation of media businesses has changed the way public relations (PR) professionals operate. ‘Navigating Disruption: Media Relations in the Digital Age’ offers insights into how PR practitioners have adapted to the new mediascape in Singapore.
The book is a how-to guide for those interested in public relations planning in the ‘earned’ and ‘owned’ media space. It covers topics such as publicity campaign planning, influencer engagement, and crisis communication, among others.

You can get the book from the author or purchase from:

  1. Goguru
  2. Amazon
  3. Kinokuniya

Listen to the CNA938 interview with the author:

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