Is this the end of YouTube outfit, Night Owl Cinematics?
The negative spotlight has returned to Night Owl Cinematics (NOC) and one of its founders, CEO Sylvia Chan, with yet another exposé. This time, the […]
Culture
Trend-jacking with Squid Game and PSLE’s Helen & Ivan
I finished the 9-episode Korean survival drama ‘Squid Game’ over the weekend after succumbing to the barrage of Internet memes and Netflix’s awesome marketing. As […]
A Guide To Influencer Engagement: How To Categorise And Target Influencers
When Portuguese football star Cristiano Ronaldo declared during a Euro 2020 media conference that he preferred water (agua!) over Coca-Cola, media reports lapped up how […]
A Summary of the Book ‘Navigating Disruption: Media Relations in the Digital Age’: Breakdown by Chapters
The book ‘Navigating Disruption: Media Relations in the Digital Age’ comprises 11 chapters exploring the world of broadcast journalism and corporate communications. This video summarises […]
More Singaporeans investing and experimenting with new financial products amid the pandemic
The COVID-19 crisis has jolted our lifestyles in a variety of ways. We are working from home, streaming content more frequently, and adopting heightened hygiene […]
This marriage proposal takes things to new heights, literally
Taking a leaf from the K-drama ‘Crash Landing on You’ concept, a Singaporean man rappels from the top of a 65 metre tall hotel, to […]
A live-streamer saves a Singaporean student from being robbed in London
The Straits Times reported on 19 April about an attack and attempted robbery on a 21-year-old Singaporean student, Raymond Hing (pictured). The incident took place […]
10 Singapore creative products to catch this April (if you haven’t already)
Behold, a curated list of new (some relative) Singapore creative content to watch and enjoy, from TV documentaries to music and books. In my opinion, […]
How to tell stories on social media
With the widespread use of smartphones, the major social media players have become household names: Facebook, Instagram, Twitter, YouTube, LinkedIn and TikTok. For many, they […]
A lesson in humour: An analysis of MCCY’s PR response to the ‘Count on me, Singapore’ copyright claim
“Count on me, Singapore” is one of those anthems that Singaporeans grew up listening to and singing along every National Day season. So, when videos […]