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Singapore invests in the next wave of entrepreneurship

August 23, 2020 Bertrand T 0

Singapore is desperate for innovation, and it has been looking at its startups to power the next wave of economic growth. The old guard, government-linked […]

Editor’s top reads: Singapore’s K-pop links, OMG Tesla, financial gurus’ content marketing

August 18, 2020 Bertrand T 0

Yesterday over dinner, my wife and I watched the latest episode of South Korean variety show, Omniscient Interfering View, and guess what? We heard Sezairi’s […]

Tesla 5-for-1 stock split and what it means for retail investors

August 12, 2020 Bertrand T 0

Tesla announced a 5-for-1 stock split late on August 11, “to make stock ownership more accessible to employees and investors”. Why it matters: Tesla’s stock has […]

The digital transformation of media businesses has changed the way public relations (PR) professionals operate. ‘Navigating Disruption: Media Relations in the Digital Age’ offers insights into how PR practitioners have adapted to the new mediascape in Singapore.

The book is a how-to guide for those interested in public relations planning in the ‘earned’ and ‘owned’ media space. It covers topics such as publicity campaign planning, influencer engagement, and crisis communication, among others.

You can get the book from the author or purchase from:

Goguru
Amazon
Kinokuniya

Listen to the CNA938 interview with the author: