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Influencer

Is this the end of YouTube outfit, Night Owl Cinematics?

October 20, 2021 Guest writer 0

The negative spotlight has returned to Night Owl Cinematics (NOC) and one of its founders, CEO Sylvia Chan, with yet another exposé. This time, the […]

A Guide To Influencer Engagement: How To Categorise And Target Influencers

July 18, 2021 Bertrand T 0

When Portuguese football star Cristiano Ronaldo declared during a Euro 2020 media conference that he preferred water (agua!) over Coca-Cola, media reports lapped up how […]

The “Weaponisation of Communication”: Chatting with digitally savvy MP Baey Yam Keng

November 26, 2020 Bertrand T 0

Bertrand Teo is the author of “Navigating Disruption: Media Relations in the Digital Age”. The book tells the digital transformation story of legacy newsrooms in […]

OPINION: Losses aside, SPH newspapers are the best news media to keep the government accountable

October 14, 2020 Guest writer 1

Not satire. Singapore Press Holdings’ recent announcement of losses amounting to $83.7 million is another blow in a harsh 2020 for the media giant. Prior […]

Local influencer Dee Kosh U-turns, apologises over harassment allegations

August 17, 2020 Bertrand T 0

Local influencer, Dee Kosh, has apologised for an incident where he had propositioned a minor for sex, after initially denying the accusations: Coconuts SG reported […]

AVAILABLE NOW!

The digital transformation of media businesses has changed the way public relations (PR) professionals operate. ‘Navigating Disruption: Media Relations in the Digital Age’ offers insights into how PR practitioners have adapted to the new mediascape in Singapore.
The book is a how-to guide for those interested in public relations planning in the ‘earned’ and ‘owned’ media space. It covers topics such as publicity campaign planning, influencer engagement, and crisis communication, among others.

You can get the book from the author or purchase from:

  1. Goguru
  2. Amazon
  3. Kinokuniya

Listen to the CNA938 interview with the author:

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