How to assess and respond to potential bad press
One tenet of news reports is in reflecting the viewpoints of key opinion leaders (KOLs), organisations, and the man on the street. These voices build […]
media
How to pitch to journalists: A quick guide to how newsrooms operate
Newsrooms – and any other editorial desk for that matter – live and breathe stories. They need content to feed their audience. Journalists are typically […]
CNN’s Singapore ‘not a country’ blunder is a reminder that we should keep creating stories about this country
In an Oct 7 CNN report, the American news outlet published a COVID-19 story that will be remembered by many Singaporeans, because it erroneously stated […]
Singapore Election 2020 Party Manifestos: Which party will serve creatives and communicators the best?
Beyond looking at the candidates and learning what they stand for and how sincere they are, perhaps what is more critical is actually what the party stands for.
SG media startups are going places
Quick notes and observations on Singapore’s digital space (Photo credit: SGAG Nubbad) I recently saw this thesmartlocal.com (aka TSL) ad on their IG account, and […]