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Two takeaways and some feedback on Mr Baey’s parliamentary address hailing the BTS business model

September 5, 2020 Bertrand T 0

Member of Parliament, Baey Yam Keng, made an address in parliament recently that drew headlines because he referenced K-pop boyband, BTS’s profit-churning virtual concert. He […]

Editor’s top reads: Singapore’s K-pop links, OMG Tesla, financial gurus’ content marketing

August 18, 2020 Bertrand T 0

Yesterday over dinner, my wife and I watched the latest episode of South Korean variety show, Omniscient Interfering View, and guess what? We heard Sezairi’s […]

Discover new music at the finale of Hear65’s SingAlong SG

June 13, 2020 Bertrand T 1

Sing along to the finale of the 7:30pm live show, with tunes from Shak’thiya, Joanna Dong, Jeremy Monteiro featuring Jacintha Abisheganaden, Melissa Tham, Alemay Fernandez, and Charlie Lim #SGCultureAnywhere

AVAILABLE NOW!

The digital transformation of media businesses has changed the way public relations (PR) professionals operate. ‘Navigating Disruption: Media Relations in the Digital Age’ offers insights into how PR practitioners have adapted to the new mediascape in Singapore.
The book is a how-to guide for those interested in public relations planning in the ‘earned’ and ‘owned’ media space. It covers topics such as publicity campaign planning, influencer engagement, and crisis communication, among others.

You can get the book from the author or purchase from:

  1. Goguru
  2. Amazon
  3. Kinokuniya

Listen to the CNA938 interview with the author:

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