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Articles by Bertrand T

Trend-jacking with Squid Game and PSLE’s Helen & Ivan

October 6, 2021 Bertrand T 0

I finished the 9-episode Korean survival drama ‘Squid Game’ over the weekend after succumbing to the barrage of Internet memes and Netflix’s awesome marketing. As […]

A Guide To Influencer Engagement: How To Categorise And Target Influencers

July 18, 2021 Bertrand T 0

When Portuguese football star Cristiano Ronaldo declared during a Euro 2020 media conference that he preferred water (agua!) over Coca-Cola, media reports lapped up how […]

A Summary of the Book ‘Navigating Disruption: Media Relations in the Digital Age’: Breakdown by Chapters

July 9, 2021 Bertrand T 0

The book ‘Navigating Disruption: Media Relations in the Digital Age’ comprises 11 chapters exploring the world of broadcast journalism and corporate communications. This video summarises […]

SPH restructures its media business: What does this mean?

May 6, 2021 Bertrand T 0

Read the update: SPH Restructures Its Media Business: What Does This Mean For Shareholders And Potential Investors? Singapore Press Holdings (SPH) announced this morning (6 May) that […]

More Singaporeans investing and experimenting with new financial products amid the pandemic

May 3, 2021 Bertrand T 0

The COVID-19 crisis has jolted our lifestyles in a variety of ways. We are working from home, streaming content more frequently, and adopting heightened hygiene […]

This marriage proposal takes things to new heights, literally

May 1, 2021 Bertrand T 0

Taking a leaf from the K-drama ‘Crash Landing on You’ concept, a Singaporean man rappels from the top of a 65 metre tall hotel, to […]

A live-streamer saves a Singaporean student from being robbed in London

April 20, 2021 Bertrand T 0

The Straits Times reported on 19 April about an attack and attempted robbery on a 21-year-old Singaporean student, Raymond Hing (pictured). The incident took place […]

10 Singapore creative products to catch this April (if you haven’t already)

April 14, 2021 Bertrand T 0

Behold, a curated list of new (some relative) Singapore creative content to watch and enjoy, from TV documentaries to music and books. In my opinion, […]

How to tell stories on social media

April 4, 2021 Bertrand T 1

With the widespread use of smartphones, the major social media players have become household names: Facebook, Instagram, Twitter, YouTube, LinkedIn and TikTok. For many, they […]

Battle of the Robo-Advisors: A Review of Stashaway, digiPortfolio & Syfe 1-year on (Promo codes included)

March 27, 2021 Bertrand T 1

It’s been a year since the Covid-19 global stock market crash that led to lows not seen since the 2008 financial crisis. This fire sale […]

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AVAILABLE NOW!

The digital transformation of media businesses has changed the way public relations (PR) professionals operate. ‘Navigating Disruption: Media Relations in the Digital Age’ offers insights into how PR practitioners have adapted to the new mediascape in Singapore.
The book is a how-to guide for those interested in public relations planning in the ‘earned’ and ‘owned’ media space. It covers topics such as publicity campaign planning, influencer engagement, and crisis communication, among others.

You can get the book from the author or purchase from:

  1. Goguru
  2. Amazon
  3. Kinokuniya

Listen to the CNA938 interview with the author:

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