Bertrand T |

Trend-jacking with Squid Game and PSLE’s Helen & Ivan

October 6, 2021 Bertrand T 0

I finished the 9-episode Korean survival drama ‘Squid Game’ over the weekend after succumbing to the barrage of Internet memes and Netflix’s awesome marketing. As […]

A Guide To Influencer Engagement: How To Categorise And Target Influencers

July 18, 2021 Bertrand T 0

When Portuguese football star Cristiano Ronaldo declared during a Euro 2020 media conference that he preferred water (agua!) over Coca-Cola, media reports lapped up how […]

A Summary of the Book ‘Navigating Disruption: Media Relations in the Digital Age’: Breakdown by Chapters

July 9, 2021 Bertrand T 0

The book ‘Navigating Disruption: Media Relations in the Digital Age’ comprises 11 chapters exploring the world of broadcast journalism and corporate communications. This video summarises […]

SPH restructures its media business: What does this mean?

May 6, 2021 Bertrand T 0

Read the update: SPH Restructures Its Media Business: What Does This Mean For Shareholders And Potential Investors? Singapore Press Holdings (SPH) announced this morning (6 May) that […]

More Singaporeans investing and experimenting with new financial products amid the pandemic

May 3, 2021 Bertrand T 0

The COVID-19 crisis has jolted our lifestyles in a variety of ways. We are working from home, streaming content more frequently, and adopting heightened hygiene […]

This marriage proposal takes things to new heights, literally

May 1, 2021 Bertrand T 0

Taking a leaf from the K-drama ‘Crash Landing on You’ concept, a Singaporean man rappels from the top of a 65 metre tall hotel, to […]

A live-streamer saves a Singaporean student from being robbed in London

April 20, 2021 Bertrand T 0

The Straits Times reported on 19 April about an attack and attempted robbery on a 21-year-old Singaporean student, Raymond Hing (pictured). The incident took place […]

10 Singapore creative products to catch this April (if you haven’t already)

April 14, 2021 Bertrand T 0

Behold, a curated list of new (some relative) Singapore creative content to watch and enjoy, from TV documentaries to music and books. In my opinion, […]

How to tell stories on social media

April 4, 2021 Bertrand T 1

With the widespread use of smartphones, the major social media players have become household names: Facebook, Instagram, Twitter, YouTube, LinkedIn and TikTok. For many, they […]