A Guide To Influencer Engagement: How To Categorise And Target Influencers
When Portuguese football star Cristiano Ronaldo declared during a Euro 2020 media conference that he preferred water (agua!) over Coca-Cola, media reports lapped up how […]
How to tell stories on social media
With the widespread use of smartphones, the major social media players have become household names: Facebook, Instagram, Twitter, YouTube, LinkedIn and TikTok. For many, they […]
The “Weaponisation of Communication”: Chatting with digitally savvy MP Baey Yam Keng
Bertrand Teo is the author of “Navigating Disruption: Media Relations in the Digital Age”. The book tells the digital transformation story of legacy newsrooms in […]
I started an IG account
I started an Instagram account called @mysgstory, having been inspired by popular IG photographers like @nguan, @orhganic & my (not-so-famous) friend @fabairimeng. I dabble in a little […]