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Best No Frills High Yield Savings Accounts in Singapore (i.e. No Salary Crediting and Other Hoops) [Oct 2022]

October 5, 2022 vdm 0

Savers rejoice! Competition is heating up among the banks globally ever since the US Fed started hiking interest rates. For Singaporeans, many of us are […]

Frasers Property Offers Extra $5 for Every NS55 $50 Credits Used for Mall Gift Cards

July 20, 2022 vdm 0

Like half of Singapore’s citizen population, I’ve been patiently waiting for my NS55 $100 credits. Over the 16th July weekend, those credits were finally deposited […]

Is this the end of YouTube outfit, Night Owl Cinematics?

October 20, 2021 Guest writer 0

The negative spotlight has returned to Night Owl Cinematics (NOC) and one of its founders, CEO Sylvia Chan, with yet another exposé. This time, the […]

SPH restructures its media business: What does this mean?

May 6, 2021 Bertrand T 0

Read the update: SPH Restructures Its Media Business: What Does This Mean For Shareholders And Potential Investors? Singapore Press Holdings (SPH) announced this morning (6 May) that […]

10 Singapore creative products to catch this April (if you haven’t already)

April 14, 2021 Bertrand T 0

Behold, a curated list of new (some relative) Singapore creative content to watch and enjoy, from TV documentaries to music and books. In my opinion, […]

How to assess and respond to potential bad press

March 26, 2021 Bertrand T 1

One tenet of news reports is in reflecting the viewpoints of key opinion leaders (KOLs), organisations, and the man on the street. These voices build […]

A lesson in humour: An analysis of MCCY’s PR response to the ‘Count on me, Singapore’ copyright claim

March 21, 2021 Bertrand T 0

“Count on me, Singapore” is one of those anthems that Singaporeans grew up listening to and singing along every National Day season. So, when videos […]

How to pitch to journalists: A quick guide to how newsrooms operate

March 19, 2021 Bertrand T 0

Newsrooms – and any other editorial desk for that matter – live and breathe stories. They need content to feed their audience. Journalists are typically […]

In celebration of International Women’s Day, here are my picks of five super talented Singaporean female musicians to listen to

March 8, 2021 Bertrand T 0

Since its International Women’s Day, my wife suggested that I survey and write about local lady musicians. And, boy, did I learn very quickly what […]

Glocalizing Disney+’s Singapore launch: JJ Lin’s dramatic rooftop performance, Tampines and other slices of SG

March 4, 2021 Bertrand T 0

The world of Disney classics must have popped into the minds of many Singaporeans last week (24 Feb), when Disney+ launched in the city-state. The […]

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AVAILABLE NOW!

The digital transformation of media businesses has changed the way public relations (PR) professionals operate. ‘Navigating Disruption: Media Relations in the Digital Age’ offers insights into how PR practitioners have adapted to the new mediascape in Singapore.
The book is a how-to guide for those interested in public relations planning in the ‘earned’ and ‘owned’ media space. It covers topics such as publicity campaign planning, influencer engagement, and crisis communication, among others.

You can get the book from the author or purchase from:

  1. Goguru
  2. Amazon
  3. Kinokuniya

Listen to the CNA938 interview with the author:

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Recent Posts

  • Best No Frills High Yield Savings Accounts in Singapore (i.e. No Salary Crediting and Other Hoops) [Oct 2022]
  • Investing Takeaways During These Tumultuous Times in the Stock Market
  • Frasers Property Offers Extra $5 for Every NS55 $50 Credits Used for Mall Gift Cards
  • Six S&P 500 ETFs to Consider for 2022 (and some thoughts on China Tech)
  • Is this the end of YouTube outfit, Night Owl Cinematics?

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