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Public Relations

Is this the end of YouTube outfit, Night Owl Cinematics?

October 20, 2021 Guest writer 0

The negative spotlight has returned to Night Owl Cinematics (NOC) and one of its founders, CEO Sylvia Chan, with yet another exposé. This time, the […]

Trend-jacking with Squid Game and PSLE’s Helen & Ivan

October 6, 2021 Bertrand T 0

I finished the 9-episode Korean survival drama ‘Squid Game’ over the weekend after succumbing to the barrage of Internet memes and Netflix’s awesome marketing. As […]

A Guide To Influencer Engagement: How To Categorise And Target Influencers

July 18, 2021 Bertrand T 0

When Portuguese football star Cristiano Ronaldo declared during a Euro 2020 media conference that he preferred water (agua!) over Coca-Cola, media reports lapped up how […]

SPH restructures its media business: What does this mean?

May 6, 2021 Bertrand T 0

Read the update: SPH Restructures Its Media Business: What Does This Mean For Shareholders And Potential Investors? Singapore Press Holdings (SPH) announced this morning (6 May) that […]

How to tell stories on social media

April 4, 2021 Bertrand T 1

With the widespread use of smartphones, the major social media players have become household names: Facebook, Instagram, Twitter, YouTube, LinkedIn and TikTok. For many, they […]

How to assess and respond to potential bad press

March 26, 2021 Bertrand T 1

One tenet of news reports is in reflecting the viewpoints of key opinion leaders (KOLs), organisations, and the man on the street. These voices build […]

How to pitch to journalists: A quick guide to how newsrooms operate

March 19, 2021 Bertrand T 0

Newsrooms – and any other editorial desk for that matter – live and breathe stories. They need content to feed their audience. Journalists are typically […]

AVAILABLE NOW!

The digital transformation of media businesses has changed the way public relations (PR) professionals operate. ‘Navigating Disruption: Media Relations in the Digital Age’ offers insights into how PR practitioners have adapted to the new mediascape in Singapore.
The book is a how-to guide for those interested in public relations planning in the ‘earned’ and ‘owned’ media space. It covers topics such as publicity campaign planning, influencer engagement, and crisis communication, among others.

You can get the book from the author or purchase from:

  1. Goguru
  2. Amazon
  3. Kinokuniya

Listen to the CNA938 interview with the author:

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