Is this the end of YouTube outfit, Night Owl Cinematics?
The negative spotlight has returned to Night Owl Cinematics (NOC) and one of its founders, CEO Sylvia Chan, with yet another exposé. This time, the […]
Public Relations
Trend-jacking with Squid Game and PSLE’s Helen & Ivan
I finished the 9-episode Korean survival drama ‘Squid Game’ over the weekend after succumbing to the barrage of Internet memes and Netflix’s awesome marketing. As […]
A Guide To Influencer Engagement: How To Categorise And Target Influencers
When Portuguese football star Cristiano Ronaldo declared during a Euro 2020 media conference that he preferred water (agua!) over Coca-Cola, media reports lapped up how […]
SPH restructures its media business: What does this mean?
Read the update: SPH Restructures Its Media Business: What Does This Mean For Shareholders And Potential Investors? Singapore Press Holdings (SPH) announced this morning (6 May) that […]
How to tell stories on social media
With the widespread use of smartphones, the major social media players have become household names: Facebook, Instagram, Twitter, YouTube, LinkedIn and TikTok. For many, they […]
How to assess and respond to potential bad press
One tenet of news reports is in reflecting the viewpoints of key opinion leaders (KOLs), organisations, and the man on the street. These voices build […]
How to pitch to journalists: A quick guide to how newsrooms operate
Newsrooms – and any other editorial desk for that matter – live and breathe stories. They need content to feed their audience. Journalists are typically […]