How to tell stories on social media
With the widespread use of smartphones, the major social media players have become household names: Facebook, Instagram, Twitter, YouTube, LinkedIn and TikTok. For many, they […]
Public Relations
How to handle queries from journalists and manage crises
One tenet of news reports is in reflecting the viewpoints of key opinion leaders (KOLs), organisations, and the man on the street. These voices build […]
How to pitch to journalists: A quick guide to how newsrooms operate
Newsrooms – and any other editorial desk for that matter – live and breathe stories. They need content to feed their audience. Journalists are typically […]