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A Guide To Influencer Engagement: How To Categorise And Target Influencers

July 18, 2021 Bertrand T 0

When Portuguese football star Cristiano Ronaldo declared during a Euro 2020 media conference that he preferred water (agua!) over Coca-Cola, media reports lapped up how […]

10 Singapore creative products to catch this April (if you haven’t already)

April 14, 2021 Bertrand T 0

Behold, a curated list of new (some relative) Singapore creative content to watch and enjoy, from TV documentaries to music and books. In my opinion, […]

In celebration of International Women’s Day, here are my picks of five super talented Singaporean female musicians to listen to

March 8, 2021 Bertrand T 0

Since its International Women’s Day, my wife suggested that I survey and write about local lady musicians. And, boy, did I learn very quickly what […]

Top reads: Jahan’s new mural, Apple’s floating store, and SCAPE casting call

August 26, 2020 Bertrand T 0

Good evening readers, here is a quick round up of stories happening in the Singapore digital media and creative scene: 1. Hepmil Creators’ Network, the […]

For your infotainment: 7 Singapore personal finance vloggers who are rocking it on YouTube

August 25, 2020 Bertrand T 0

As new retail investors sink money into the stock market, they have also turned to the world’s biggest video sharing platform for edutainment: YouTube. This […]

Local influencer Dee Kosh U-turns, apologises over harassment allegations

August 17, 2020 Bertrand T 0

Local influencer, Dee Kosh, has apologised for an incident where he had propositioned a minor for sex, after initially denying the accusations: Coconuts SG reported […]

AVAILABLE NOW!

The digital transformation of media businesses has changed the way public relations (PR) professionals operate. ‘Navigating Disruption: Media Relations in the Digital Age’ offers insights into how PR practitioners have adapted to the new mediascape in Singapore.
The book is a how-to guide for those interested in public relations planning in the ‘earned’ and ‘owned’ media space. It covers topics such as publicity campaign planning, influencer engagement, and crisis communication, among others.

You can get the book from the author or purchase from:

  1. Goguru
  2. Amazon
  3. Kinokuniya

Listen to the CNA938 interview with the author:

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