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Southeast Asia’s lucrative e-commerce landscape is a battle between China Tech firms Alibaba & Tencent

September 17, 2020 Bertrand T 0

Investors outside of Asia may be familiar with major China Tech firms – the famous BAT: Baidu, Alibaba and Tencent – and their business operations […]

The digital transformation of media businesses has changed the way public relations (PR) professionals operate. ‘Navigating Disruption: Media Relations in the Digital Age’ offers insights into how PR practitioners have adapted to the new mediascape in Singapore.

The book is a how-to guide for those interested in public relations planning in the ‘earned’ and ‘owned’ media space. It covers topics such as publicity campaign planning, influencer engagement, and crisis communication, among others.

You can get the book from the author or purchase from:

Goguru
Amazon
Kinokuniya

Listen to the CNA938 interview with the author: