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public relations

How to handle queries from journalists and manage crises

March 26, 2021 Bertrand T 0

One tenet of news reports is in reflecting the viewpoints of key opinion leaders (KOLs), organisations, and the man on the street. These voices build […]

A lesson in humour: An analysis of MCCY’s PR response to the ‘Count on me, Singapore’ copyright claim

March 21, 2021 Bertrand T 0

“Count on me, Singapore” is one of those anthems that Singaporeans grew up listening to and singing along every National Day season. So, when videos […]

An Ivan Lim saga case study: How breaking the silence can backfire

June 27, 2020 Guest writer 0

Internet infamy hit former People’s Action Party candidate Ivan Lim like a hurricane this week, following multiple social media accusations of bad behaviour. The official […]

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Recent Posts

  • How to tell stories on social media
  • Battle of the Robo-Advisors: A Review of Stashaway, digiPortfolio & Syfe 1-year on (Promo codes included)
  • How to handle queries from journalists and manage crises
  • A lesson in humour: An analysis of MCCY’s PR response to the ‘Count on me, Singapore’ copyright claim
  • How to pitch to journalists: A quick guide to how newsrooms operate

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