How to handle queries from journalists and manage crises
One tenet of news reports is in reflecting the viewpoints of key opinion leaders (KOLs), organisations, and the man on the street. These voices build […]
public relations
A lesson in humour: An analysis of MCCY’s PR response to the ‘Count on me, Singapore’ copyright claim
“Count on me, Singapore” is one of those anthems that Singaporeans grew up listening to and singing along every National Day season. So, when videos […]
An Ivan Lim saga case study: How breaking the silence can backfire
Internet infamy hit former People’s Action Party candidate Ivan Lim like a hurricane this week, following multiple social media accusations of bad behaviour. The official […]