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More Singaporeans investing and experimenting with new financial products amid the pandemic

May 3, 2021 Bertrand T 0

The COVID-19 crisis has jolted our lifestyles in a variety of ways. We are working from home, streaming content more frequently, and adopting heightened hygiene […]

This marriage proposal takes things to new heights, literally

May 1, 2021 Bertrand T 0

Taking a leaf from the K-drama ‘Crash Landing on You’ concept, a Singaporean man rappels from the top of a 65 metre tall hotel, to […]

A live-streamer saves a Singaporean student from being robbed in London

April 20, 2021 Bertrand T 0

The Straits Times reported on 19 April about an attack and attempted robbery on a 21-year-old Singaporean student, Raymond Hing (pictured). The incident took place […]

10 Singapore creative products to catch this April (if you haven’t already)

April 14, 2021 Bertrand T 0

Behold, a curated list of new (some relative) Singapore creative content to watch and enjoy, from TV documentaries to music and books. In my opinion, […]

A lesson in humour: An analysis of MCCY’s PR response to the ‘Count on me, Singapore’ copyright claim

March 21, 2021 Bertrand T 0

“Count on me, Singapore” is one of those anthems that Singaporeans grew up listening to and singing along every National Day season. So, when videos […]

In celebration of International Women’s Day, here are my picks of five super talented Singaporean female musicians to listen to

March 8, 2021 Bertrand T 0

Since its International Women’s Day, my wife suggested that I survey and write about local lady musicians. And, boy, did I learn very quickly what […]

Glocalizing Disney+’s Singapore launch: JJ Lin’s dramatic rooftop performance, Tampines and other slices of SG

March 4, 2021 Bertrand T 0

The world of Disney classics must have popped into the minds of many Singaporeans last week (24 Feb), when Disney+ launched in the city-state. The […]

Singapore’s biggest live concert since the circuit breaker, Back To Live, rakes in around $22,000 in its two-day event

December 23, 2020 Bertrand T 0

More than 400 attended the concert featuring popular Singapore acts such as Benjamin Kheng, Sezairi and Charlie Lim. Why it matters: The success of ‘Back […]

CNA documentary ‘Beyond the Viral Video’ explores the societal impact of digital virality, starting with TikTok

December 3, 2020 Bertrand T 0

Before it was banned in India, mobile video platform, TikTok, commanded a huge following in the South Asian giant, with some 200 million active users. […]

The “Weaponisation of Communication”: Chatting with digitally savvy MP Baey Yam Keng

November 26, 2020 Bertrand T 0

Bertrand Teo is the author of “Navigating Disruption: Media Relations in the Digital Age”. The book tells the digital transformation story of legacy newsrooms in […]

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AVAILABLE NOW!

The digital transformation of media businesses has changed the way public relations (PR) professionals operate. ‘Navigating Disruption: Media Relations in the Digital Age’ offers insights into how PR practitioners have adapted to the new mediascape in Singapore.
The book is a how-to guide for those interested in public relations planning in the ‘earned’ and ‘owned’ media space. It covers topics such as publicity campaign planning, influencer engagement, and crisis communication, among others.

You can get the book from the author or purchase from:

  1. Goguru
  2. Amazon
  3. Kinokuniya

Listen to the CNA938 interview with the author:

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